SBP Group ×
AI Fusion Partner
AI FusionPartner
AI Recruitment Proposal

SBP Group × AI Fusion Partner

One AI talent engine that screens every applicant in minutes, keeps every candidate warm on WhatsApp, and hands your team only the best. Running 24/7, across all 10 brands.

Following our call · 23 May 2026
01 / Your reality
What we understood
~500
applicants for a single opening. Today a recruiter reads a fraction of them. The other hundreds are never truly seen, and never hear back.
02 / The vision
One engine, across the whole journey

The same hiring flow you showed us, with AI doing the heavy lifting at every step. Your team keeps every decision. The machine does the work.

Apply

CV in by WhatsApp or web, anywhere

AI parse

Screen

500 applicants ranked into a shortlist

AI rank

Test

Assessments graded the moment they finish

AI grade

Interview

Voice first round in Bahasa, 24/7

AI voice

Offer

Letters drafted, signed, tracked

AI draft

Onboard

Docs collected, pushed into Talenta

AI verify

A glimpse of what your team would open each morning:

SBP Talent Engine · live shortlist
Marketing Officer
487 applicants · screened by AI in 4 minutes
Top 8 shortlist ready
1
PA
Putri A.4y retail marketing · Tokopedia, Shopee
96% match
Test passed
2
RS
Rina S.3y social & content · beauty brand
91% match
Test passed
3
DH
Dewi H.5y brand marketing · FMCG
88% match
+479
479 moreall screened, all ranked, all answered on WhatsApp
100% replied

This view is illustrative. We also mapped your full workflow into a live system diagram with the AI added at each step. The interactive board is attached, so your team sees exactly what changes and what stays.

03 / Step by step
The plan, in modules
Founding partner rate

The full voice and multi-system build like this runs Rp 800M to 2B with a local agency in Indonesia, and 2 to 3 times that with a global one. This is our first enterprise recruitment build in Indonesia, and the start of what we want to grow here. So your founding rate sits well below market (standard rate shown struck through). It is a fair exchange: you get the full system and a partner embedded with your team, and we get the relationship and a proof case we can stand behind. We start with the cheapest, highest-return module, and you approve each next one only after you see the result.

2 to 4 weeksPHASE 1
The Filter
WhyYour number-one pain: hundreds of applicants, no way to sort them fast.
WhatAI reads every CV, fills in the applicant's details for you, ranks all applicants into a top shortlist in minutes, and sends an instant WhatsApp reply to each one.
GainDays of screening become minutes. Every candidate hears back. Your team starts at the shortlist.
Foundingsetup Rp 95M (~$6,000) · retainer Rp 16M/mo · was Rp 200M+
2 to 4 weeksPHASE 2
The Funnel
WhyStop the manual chasing, and reach the half of candidates who never open email.
WhatAuto-graded tests, automatic interview scheduling, WhatsApp reminders that actually get read, and one live recruitment dashboard.
GainNo more manual reminders. Fewer no-shows. Full visibility on every opening.
Foundingsetup Rp 125M (~$8,000) · retainer rises to Rp 24M/mo · was Rp 300M+
3 to 5 weeksPHASE 3
The Engine
WhyConnect both ends, from the job posting going out to the new hire coming in.
WhatOne-click posting to Jobstreet and your careers site, plus assisted posting to LinkedIn and Glints. Offer-letter and onboarding automation. The hired person is pushed into Talenta through its API, while Talenta stays your system of record for employees.
GainFrom job request to first day, one connected flow, far less re-typing.
Foundingsetup Rp 140M (~$9,000) · retainer rises to Rp 32M/mo · was Rp 400M+
3 to 4 weeksPHASE 4
The Interviewer
WhyThe bold one you asked for, done right.
WhatAn AI voice first-round interview in Bahasa Indonesia, structured and available 24/7. Disclosed to candidates and reviewed by your team, so it sets a new quality bar and stays compliant. Plus predictive scoring and funnel analytics.
GainEvery shortlisted candidate interviewed on day one, never a scheduling delay again.
Foundingsetup Rp 155M (~$10,000) · retainer rises to Rp 45M/mo · was Rp 500M+

The only decision today is Phase 1. The prices show the full journey. Every phase is scoped and agreed with you before it starts, and you add or remove pieces to fit. After that, the bigger play is your core system, the one every department depends on, scoped on its own.

04 / The numbers
What it returns
Conservative, to be confirmed with your real hiring data
1 · Where the value comes from, per year
~500 applicants × your openings a year, every one screened in minutes (today: a fraction)100% reviewed
Recruiter hours freed from screening & admin (0.5 to 0.9 of a full role)~Rp 90 to 160M
Lower cost per hire (typically −30%) and faster fills (time-to-hire −40 to 60%), so roles cost less and sit empty for less time~Rp 100 to 150M
Combined benefit a year, conservative (to confirm with your data)~Rp 240 to 300M
2 · What you pay, one decision at a time
Phase 1, the quick win (decide now)Rp 95M (~$6,000)
Full 4-phase program (vs Rp 800M to 2B market)~Rp 515M (~$33,000)
Monthly partner: hosting, AI usage, monitoring, tuning, support and new improvementsRp 16M → 45M/mo
3 · The result
Phase 1: Rp 95M setup + Rp 16M/mo, against ~Rp 90 to 160M a year in recruiter time freedpays back in months
Full program payback, conservative~12 to 18 months
And every applicant, all 10 brands, gets a reply100% response

The proof at your scale: Unilever cut time-to-hire by 75% and saved over £1M a year with AI screening. The retailer Coppel hired 24,000 people in 75 days through WhatsApp AI, with 71% applying in under 10 minutes. This is the proven use case for high-volume, brand-led hiring, not an experiment.

The brand upside: 93% of Indonesians live on WhatsApp, and your @declip.id audience is already 152k strong. Recruitment that replies to everyone, in minutes, turns every applicant into someone with a good impression of DeClip, Xuping and Meilyn, instead of silence.

05 / Proof & trust
Who we are, and how we keep it safe
AFP, live in Indonesia

Abdi Medicca: a WhatsApp AI agent answering patients 24/7 for a Jakarta clinic, running in production today. Apex Property: a custom CRM, dashboard and AI operations for a 115-villa portfolio. We ship working systems here, not slides. See more of our work →

The wider proof
  • Unilever: −75% time-to-hire, over £1M saved a year.
  • Coppel: 24,000 hires in 75 days on WhatsApp AI.
  • Grab & Gojek: driver onboarding cut from days to hours.

Built compliant with Indonesia's data law (UU PDP) from day one, because for a market leader, trust is the brand.

Human in the loop

AI ranks and recommends. Your team makes every hire and rejection. No silent auto-rejects.

Fair by design

Photo, age and gender stripped before scoring. Clear consent on every application.

Your data, yours

Stays in your systems. Vendors never train on it. Honest scope: we never overpromise.

This augments your HR team, it does not replace anyone. The same people, freed from reading 500 CVs by hand, spend their time on the candidates worth it and on the experience your brand is known for.

More than a tool, a teammate

AI changes every month, and keeping up with it is our job, not yours. You get the ideas actually worth your time, and a straight answer whenever your team wonders "can AI do this?". Think of a senior AI team sitting next to yours, building the system and staying for the long run.

06 / Next step
Where we go from here

A short workshop, then Phase 1

First, a 45-minute scoping call: we confirm your hiring volume, your current time and cost per hire, and the two questions that decide the rest (your Talenta access, and the core system every department runs on). With that, we lock Phase 1 exactly.

For your board: we will run the live demo and walk the full system diagram with your CEO, module by module, so the decision is made on something they can see, not a promise. Then, if it clicks: Phase 1 is roughly 2 to 4 weeks of build. You start with 50%, and pay the rest only when it is live and screening real applicants.

The only decision today is Phase 1. Every opening that runs the old way is hundreds of candidates never truly seen, and your team's week spent reading CVs by hand.